or entirely from plant materials has been around a while. But its entry in the dictionary marks a tipping point in the growth of consumer demand for foods, clothing and other goods not derived from animal or petroleum sources. As highlighted by PPAI Media earlier this year, plant-based materials that are good for the environment are also good for your clients’ brands. Because they can break down in a natural environment without leaving toxins, end users can feel that they – and the brand that gave them that green promo product – are making responsible choices. 3 virtue signaling Defined as “the act or practice of conspicuously displaying one’s awareness of and attentiveness to political issues, matters of social and racial justice, etc., especially instead of taking effective action,” this is a cousin to greenwashing. Consumers and employees want authenticity, action and evidence, not carefully worded corporate statements and pithy social media posts. If you haven’t already, take steps to make corporate social responsibility and diversity, equity and inclusion efforts integral to your operations – and be sure to share your efforts and successes with your customers. See below for a few plant-based products with eco-friendly bona fides. The handcrafted Hilana Upcycled Fethiye Throw Blanket, made with 50% recycled cotton, is a soft and durable gift that can do double duty as a picnic spread or beach towel. The blanket measures 71 x 59 inches and comes in beige or blue (shown), and purchases support environmental nonprofits through a partnership with 1% For The Planet. PCNA / PPAI 113079, S15 / www.pcna.com PPAI: 111248 | ASI: 35375 | SAGE: 50327 | UPIC: ACCENTS | DC:101273 www.americanaccents.com 888.287.7883 PERFECT FOR... Interior print optional ѭ 8FRUQJ PNYX ѭ 5WTIZHY UFHPFLNSL ѭ 8ZGXHWNUYNTS GT]JX ѭ <JQHTRJ PNYX ѭ -TQNIF^ LNKYX We have over 60 sizes to choose from! Full color digital imprint No die cut fees Quick turnarounds ѭEasy to assemble ѭSelf locking LOOKING FOR MAILING BOXES? ѭMade & printed in the USA 5 Piece minimums | NOVEMBER 2022 | 53 THINK
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