The success of PPAI’s inaugural Promotional Products Work Expo points to an exciting future for one of the Association’s key initiatives to elevate our industry. by James Khattak PPAI held its fall Promotional Products Work (PPW) Expo in September, drawing hundreds of industry distributors and their clients to be inspired by the promotional merchandise on display and learn how to leverage those products for a wide range of campaigns and needs. The Show Experience The product of months of planning – including a test run of the event in May and a public introduction to the platform in August – PPW Expo launched on September 29. Participants enjoyed an innovative, virtual event that provided a client-safe environment for collaboration and exploration. A demand-driven event, PPW Expo was developed in collaboration with PPAI members serving on the Association’s Promotional Products Work workgroup. “The Promotional Products Work Expo was really well thought out and executed,” said Kara Keister, MBA, MAS, “promise keeper” at Social Good Promotions and a newly appointed PPAI Board member. “The content was relevant, well produced and did an excellent job of highlighting why working with a distributor helps elevate and protect an end user’s brand. I am excited to be joining the PPAI Board as this time and am looking forward to seeing how this online end user experience progresses!” Product pavilions at PPWExpo featuredmore than 200 products from nearly 40 suppliers. Products were carefully chosen and displayed by product type, feature and use rather than in the typical “booth” format. In addition to product exploration opportunities, PPW FEATURE | PPW Expo 24 | NOVEMBER 2022 |
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