Jewelry: Tell Your Story With Sparkle Jewelry is a huge – and hugely personal – category, encompassing everything from lapel pins to bracelets to belt buckles. A savvy product choice here can become a favorite and often-worn item for the recipient. Elle magazine’s Kevin LeBlanc says bangle bracelets, especially stacked, are “back – in a major way.” Marie Claire style director Sara Holzman also mentions bangles, charms, chunky chains and flower motifs as jewelry trends to watch. It’s important to tell a story with promo jewelry, says Monique Nigorizawa-Salvatier, director of sales and marketing with California-based supplier Pinnacle Designs. Stackable bracelets, on trend again this year, are a great way to do that. Use clever packaging and messaging to communicate your theme and tell your story, adds Nigorizawa-Salvatier. “It doesn’t matter what product, but the backer card helps to push the story to an action, follow, like or buy,” she says. When it comes to charms, including larger baubles like zipper pulls or even luggage tags, Nigorizawa-Salvatier says people love miniature replicas of food, objects, characters, landmarks – you name it. “This can put you back in a memory or place by seeing that one product in replica form,” she says. “They can be key tags, ornaments, zipper pulls or a statue.” This Adjustable Wire Bracelet With Two Charms includes one round, faceted jewel charm and one custom 1-inch charm to customize with the desired logo or message. “Whatever we’re seeing in the retail world, the promotional world can put their spin on,” says Nigorizawa-Salvatier. Available in a variety of metal finishes (shown in silverplate) and jewel colors (shown in red). Pinnacle Designs / PPAI 112704, S6 / www.pinnacledesigns.com Layering necklaces is also on-trend, and this Slogan Charm Necklace can be a fun way for a brand with a catchy tagline or well-known slogan. The custom cut-out charm comes on a matching 24-inch chain and is available in gold (shown), silver or copper finish. CNIJ Inc. / PPAI 132744, S4 / www.cnij.com Hats, Gloves And Shoes: Get Covered Head To Toe “You can never have enough hats, gloves and shoes,” as fictional fashion editor Patsy Stone said on Absolutely Fabulous in the ’90s, a decade having a big style nostalgia moment. While her advice was meant as a punchline on the show, hats and gloves – and yes, even shoes! – definitely have a place in promo. Speaking of the ’90s, bucket hats and knit hats beanies are back. Interestingly, high-fashion runways have seen the knit headwear trend expand to include balaclavas for both men and women. Of course, coastal grandmother straw hats and billed caps, whether baseball or dad-style, aren’t going anywhere, so those are great go-to styles for almost any promo program. See next month’s issue for a deep dive into headwear trends, but here’s a classic dad cap to keep in mind: A timeless accessory with tons of promo potential, the Garment Washed Dad Cap is an unstructured cap made of washed cotton twill. Decorate the front with an eye-catching patch and adjust to fit with the tuck strap with slide closure in back. Available in 34 colors (shown in Kelly green). Outdoor Cap Co. Inc. / PPAI 213485, S10 / www.outdoorcap.com | NOVEMBER 2022 | 17 INNOVATE
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