Accesso r i es by Rachel Zoch Add An Extra Touch With Thoughtful Promo Accessories Accessories like bags, hats and jewelry can play an important role in promoting a brand. Find out what accessory products and styles are trending now to provide added flair as well as promo potential. Of the $22 billion spent in 2021 on promotional products, apparel was the most popular product category, comprising more than 27% of the market. T-shirts may be the foundation of promotional apparel, but accessories can play an important role in promoting a brand, and items like bags, bracelets and hats also present significant and growing promo opportunities. Pieces such as insignia pins or custom scarves can be added as a finishing touch to an outfit, and branded hats and tote bags provide added style as well as functionality. These accessories also may be used every day, unlike garments that must be washed. Here, we explore what’s trending in five accessory categories with the help of suppliers who specialize in those product types. 14 | NOVEMBER 2022 | INNOVATE
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