Mic On What topic would you present to a group of business owners and salespeople? QA Distributor Asks: I am a part of a business networking group in my area. In my group, we have a financial planner, Realtor, personal insurance rep, a Mary Kay rep, a digital marketing agent, a hotel manager and other local business owners. Since I know most of you have been in the business longer than I have, what topic would you do a presentation on, to a group of business owners and salespeople? Have you considered showing how promo items are great connectors and relationship builders while everyone is remote? Discuss the power of using promo items in a dimensional mailer or campaign. Staying in touch with employees and customers right now can be key to keeping customers. ABIGAIL TIEFENTHALER President Sweetspot Strategies, Inc. Aiken, South Carolina PPAI 184315, D1 I found that interaction with the group keeps them focused. When we were meeting in person, I played promotional products bingo. I would ask questions about our industry with the answers on the bingo card. Then when someone got a bingo, I had a bag of random sample items they could choose a gift from. Make sure everyone wins. It’s a huge success every time I’ve done it. You create the bingo cards onmyfreebingocards.com. KIMBERLY KRAMER Owner YourLookLogos.com Lincoln Park, Michigan PPAI 599833, D1 I just didmy presentation last week, probably my fifth or sixth over the past several years. I concentrated on how COVID-19 has changed the products I am currently selling. I also reviewed current case studies of recent orders, what kind of customer and howwe were able to provide a solution for their needs. I think people/ members can relate to actual case studies. Remember, “facts tell but stories sell.” You will likely want to focus on the type of customers you are looking for. Meanwhile, if this is your first presentation in the group, I would highly recommend you give a brief background of your experience and why your fellow members will want to refer business to you. You need to build up the “know, like and trust” before members will feel comfortable referring business your way. Good luck! JEFFERY WASSERSTROM Owner JAW Enterprises Dublin, Ohio PPAI 255304, D2 I’ve been in a [networking] group for about five years and have presented about 15 times. Two of my favorites were about employee recognition/retention and travel relating to different travel scenarios like day, family or weekend trips. I try to make my presentations interactive and give advance notice of what I would like from them. For example, I’ll ask five things about their own travel experience that are easy to respond to within one minute. I also try to incorporate as many members/categories in my presentation as possible to show how great we can partner up. HOLLY SCHOTZ Brand Consultant All Wrapped Up Columbia, Maryland PPAI 762024, D1 compiled by Kristina Valdez “Remember, ‘facts tell but stories sell.’ Youwill likely want to focus on the type of customers you are looking for.” 12 | NOVEMBER 2022 | INNOVATE
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