JoyImage / shutterstock.com ’Tis The Season The 2022 Holiday Gift Guide Appreciation is the name of the game, so think big for corporate gifts this year and wow recipients with name brands, thoughtfully assembled kits and supportive messaging. Check out these 22 gift ideas for 2022. by Rachel Zoch The holidays are a great time to show appreciation for clients, customers and employees with thoughtful gifts. Items and messages that make your recipients feel valued help build relationships and cultivate loyalty, which is especially important for employees, both due to the sometimes isolating nature of remote work and the ongoing challenges of hiring and retaining talent. Although a Wall Street Journal article suggested in August that some companies plan to cut back on gifting due to anxiety about inflation and potential recession, a report by Coresight Research, based on a survey of 300 corporate gift buyers in the U.S., suggests that corporate gifting is on the rise and that the upward trend will continue through 2024. Perhaps most importantly, the report highlights improved relationships with customers and employees as the top advantage of corporate gifting. “Employees today need to feel appreciated more than ever, particularly with remote work,” says Mike Brugger, president of Fully Promoted, a global promo products distributor with individually owned franchises nationwide. “Companies have got to step it up. People want things that they wouldn’t buy themselves.” FEATURE | 2022 Holiday Gift Guide 78 | OCTOBER 2022 |
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