PPB October 2022

AIDING THE FUTURE Heading to college in the fall, these 162 students are benefiting through the generosity of PPEF’s scholarship program. 4 Perspectives The Team Supporting You 8 Feedback 11 INNOVATE 12 Question Catching A ‘Big Fish’ Client 14 Eye On Apparel Sustainability 24 Marketing Inside The Rebranding Project At Nadel 37 GROW 38 Editor's Picks Writing Instruments 42 Promotional Products Work In The Fitness Market 63 THINK 65 Fast Forward Don’t Let Supply Chain Slowdowns Sour Your Holiday Season 76 Viewpoint Sparkling Brilliance 89 CONNECT 90 Close Up Stacey Felice, PPAChicago 93 Inside PPAI 100 PPPC Communiqué TOPS+ 2023 In Full Preparations 103 New Members Board Candidate Vote Results + More 107 Datebook 112 Creative Calendar THE GREAT RESIGNATION IN PROMOTIONAL PRODUCTS Our sector isn’t immune to unprecedented turnover. Industry companies are reassessing what they offer employees and how they can attract new talent. BUILT FOR BUSINESS The 10 best industry websites earned PPAI Pyramid Awards for their innovations, aesthetic appeal and ease of use. THE 2022 HOLIDAY GIFT GUIDE Appreciation is the name of the game, so think big for corporate gifts this year and wow recipients with name brands, thoughtfully assembled kits and supportive messaging. Check out these 22 gift ideas for 2022. 48 68 78 28 contents Promotional Products Business The Official Business Monthly of Promotional Products Association International OCTOBER 2022 | OCTOBER 2022 | 3

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