Sellers is a Dallas-Fort Worth-based writer and former associate editor at PPAI. Pet-Friendly Fitness Consumers are increasingly interested in staying fit with their furry friends. Nearly half of Americans (40%) want to work out at pet-friendly fitness venues, with Gen Z and Millennials expressing the greatest interest (50%). Over a third of Americans (37%) say they would like to participate in an activity like goat yoga. Source: 2022 Mindbody Wellness Index Who Works Out At Gyms? • Men and women, about equally: 50.5% of gymgoers are female. • Adults ages 18-34 go to the gym most often, followed by adults ages 35-54. • 16% of gymgoers are younger than 18. • 66.3% of gymgoers are white, 12.7% are Hispanic and 12.3% are Black. • Most gym members have a household income of $75,000 or more. • 63.3% visit the gym at least twice a week, while 16.3% go at least once a week. Source: Finances Online New Year, New Me Before the ball drops in 2023, most people who make New Year’s Resolutions will declare some kind of fitness-related goal. Last year, 91% of Americans made one related to fitness, with 1 in 2 people making a resolution to balance their physical and mental health. Their top reasons for making these resolutions? To be healthier and to feel better about themselves. Source: Planet Fitness survey conducted by Kelton Global Fitness Apps For The Win Fitness apps make it easy for experienced exercisers and workout newbies to stay motivated, track their progress and achieve their fitness goals. The global fitness app market is projected to reach $4.8 billion by 2030, according to Research and Markets. These apps are leading the way in terms of annual in-app revenue: 1 MyFitnessPal $43 million 2 Strava $34 million 3 Sweat $25 million 4 Fitbit $21 million 5 Workouts by Muscle Booster $20 million 6 Peloton $8 million 7 AllTrails $6 million 8 Zwift $5 million Source: Apptopia All About Personal Trainers The U.S. is home to more than 133,000 personal trainers. More than half of personal trainers are male (63%) and earn an average annual salary of $58,700. Most of these professionals have a bachelor’s degree (67%) and commonly work in healthcare (26%), education (23%) and hospitality (7%). Jobs for personal trainers are projected to grow 39% from 2020-2030, which is much faster than average for all occupations. Sources: Zippia and the U.S. Bureau of Labor Statistics Swanky Sweat Sessions At many higher-end gyms, members are pumping iron in posh surroundings and then enjoying resort-style perks, like massage tables, laundry service and terrycloth bathrobes after a dip in a saltwater pool. Some gyms also provide access to onsite dieticians, physical therapists and sports medicine professionals. These perks come with a high price tag. While the average gym membership costs $58 a month, according to Moneycrashers, members at some gyms may spend upwards of $30,000 a year to work out there. Plan Now To #MoveInMay Every May is observed as National Physical Fitness and Sports Month. Fitness centers, personal trainers, sports organizations and gyms can use promotional products to inspire people to be more physically active throughout the month and to educate them on all the benefits of staying active. For example, people who complete just half of the recommended weekly physical activity are 20% less likely to have depression, according to a study conducted by Cambridge University. Those who achieve the full 150 minutes (or more) reduce their depression risk by 25%. F i t ness 46 | OCTOBER 2022 | GROW
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