Market Snapshot The pandemic propelled changes in how people work out, and many of those changes are here to stay. The American College of Sports Medicine’s worldwide survey of fitness trends reveals that people continue to gravitate toward exercising outside of a traditional gym setting. In the U.S., this year’s top three fitness trends include wearable technology like fitness trackers and biosensors, home-exercise gyms and outdoor activities. When they’re working out, 59% of adults choose outdoor activities like running, walking, hiking and training, which is up from 14% in 2020, according to a global fitness trends report from Run Repeat. More than a third of gym members (39%) switched to running or outdoor activities last year. As consumers continue to pursue their own kind of fitness, whether that means exercising primarily in the open air or taking a hybrid approach, brands can be part of their journey with valued and useful promotional products. Get Moving Here’s how much physical activity people need based on their age and other factors. • Kids and teens: At least 60 minutes of moderate to vigorous physical activity daily. • Adults ages 18-64: At least 150-300 minutes of moderate aerobic activity weekly. • Adults over 65: The same as younger adults but with recommended strength and balance training 2-3 times a week. • Pregnant and postpartum women: At least 150 minutes of moderate aerobic activity weekly. • People with chronic health conditions and disabilities: The same as healthy adults and children, but with modifications recommended by their physician. Source: World Health Organization Places With The Most (And Least) Fit Populations Some cities are home to more fitness enthusiasts than others. AdvisorSmith, an information resource for small-business owners, did the heavy lifting in examining CDC data on points like residents’ weight and exercise habits. These cities rose to the top with the fittest residents: 1 Burlington, Vermont 2 Sarasota, Florida 3 San Jose, California 4 Manhattan, Kansas 5 Denver 6 Colorado Springs, Colorado 7 Boston 8 Seattle 9 Madison, Wisconsin 10 Provo, Utah These cities are home to the least-fit residents: 1 Huntington, West Virginia 2 Tulsa, Oklahoma 3 Beaumont, Texas 4 Grand Island, Nebraska 5 Jackson, Mississippi 6 Mobile, Alabama 7 Baton Rouge, Louisiana 8 Wichita, Kansas 9 Kingsport, Tennessee 10 Corpus Christi, Texas States With The Highest (And Lowest) Number Of Fitness Centers These states have the most gyms per 100,000 residents: 1 Minnesota 2 Connecticut 3 Wisconsin 4 Iowa 5 New Hampshire 6 Louisiana 7 Rhode Island 8 Colorado 9 Nebraska 10 South Dakota These states have the fewest gyms per 100,000 residents: 1 New York 2 North Carolina 3 Arkansas 4 Maryland 5 California 6 New Jersey 7 West Virginia 8 Mississippi 9 Oklahoma 10 Arizona Source: Zippia | OCTOBER 2022 | 45 GROW
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