Many aerobic and nonaerobic exercisers are refocusing on fitness to drop some pandemic pounds. Since the pandemic began, about 42% of U.S. adults have gained weight — 29 pounds on average — according to the American Psychological Association’s Stress in America report. However, for most people, fitness isn’t about trying to drop a few lbs. or get those six-pack abs — it’s about pursuing overall wellness. The pandemic sparked a greater interest in immune health, with more than half of Americans (55%) focusing on their health and wellness to be able to better withstand illness and disease, according to the American College of Sports Medicine’s “Health & Fitness Journal.” Nearly two-thirds of Americans (65%) say they are focused on health and wellness because they want to live a long and healthy life. When gym owners, trainers, coaches and other fitness professionals want to reach new clients or motivate current clients, they can use promotional products in all kinds of ways. From fitness challenges with logoed gear as prizes to promotional items for signing up for memberships or boot camps, customized merchandise gives fitness-focused businesses a powerful way to stay in front of their target audience. When yoga enthusiasts head to the studio to vinyasa flow and downward dog, the Yoga Mat Carry Strap With a Sewn-In Label keeps a brand name visible. The strap features adjustable loops on each end and comes in a rainbow of colors. WOV-IN / PPAI 113213, S5 / www.wov-in.com Campaign Collateral The Theragun PRO provides deep muscle treatment with six attachments and a super-quiet operation. This device, which can be held four different ways and offers a customizable speed range, can be custom engraved for corporate gifts to celebrate team fitness. Therabody / PPAI 794574, S1 / www.therabody.com The Egg Weights Cardio Weight Set makes a great gift from gyms, boxing studios and fitness centers. It includes two palm-sized, 1.5-pound weights inside a logoed carrying bag. Logomark, Inc. / PPAI 110898, S11 / www.logomark.com | OCTOBER 2022 | 43 GROW
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