by Audrey Sellers F i t ness Add Some Muscle To Fitness Marketing Promotional products help gyms, health clubs and other fitness-focused businesses flex their creativity, capture more attention and reach bigger audiences. The future of fitness is looking strong. Globally, the fitness industry is valued at about $87 billion, according to Zippia. By 2028, it’s projected to reach nearly $435 billion. The market is wide-reaching, including any person or business that focuses on health, exercise and overall body maintenance. People want to keep fit or get in shape for many different reasons, with men typically exercising more for enjoyment, while women work out more for weight loss and toning, according to a report from the National Library of Medicine. 42 | OCTOBER 2022 | GROW
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