Coloring For Adults Only This Bowie Softy AM pen offers next-level protection with Biomaster, an antimicrobial additive included in the soft-touch rubberized barrel and the gunmetal gray trim. The additive technology provides antimicrobial protection against unwanted microorganisms. This medium ballpoint aluminum pen features a smooth writing high-capacity cartridge, available in black or blue ink. Your logo will be engraved in reflective mirror-finish metal. Goldstar / PPAI 114031, S10 / www.goldstarpens.com It’s not exactly like taking candy away from a baby—but it’s close. Adults have claimed coloring books as their own. According to Nielsen BookScan data, 12 million copies of coloring books were sold in the U.S. in 2015, up from just one million in 2014. Today, adult coloring books are still popular. According to Nielsen’s Books & Consumers data, Millennials overall are 29% more likely to buy an adult coloring book than all buyers. Coloring books are perfect for days at the beach, long plane rides or simply unwinding after a long day. All you need is some colored pencils or pens. In 2015, Americans spent $128.2 million, 47% more, on colored pencils than the previous year. By the end of 2025, coloring instruments are predicted to generate a revenue of $3.4 billion. Promote sustainability with this seed pen. The eco-friendly and biodegradable Kraft-barrel pen is filled with non-toxic writing ink. Herb or vegetable plant seeds are hidden in the pen’s push button top. Choose from seeds like basil, cherry tomato, arugula and more. 3D Promoplastic / PPAI 690397, S1 www.3dpromoplastic.com This three-in-one pen has a stylus and screen wiper. It eliminates the need to carry unnecessary products. The ballpoint pen is great for onboarding gifts for new employees or orientation for schools. Seastar Promo / PPAI 602763, S3 www.seastarpromo.com Wr i t i ng I ns t rumen t s 40 | OCTOBER 2022 | GROW
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