Perfect for signing on the dotted line, this solid brass rollerball features a Euro-style screw-on cap design, a woven steel barrel and chrome metal clip and trims. There’s also a German-made black ink refill. Logomark / PPAI 110898, S12 www.logomark.com No. 1 reason why people buy promo. “In California and the Northwest, I see people purchasing writing instruments for HR gifts, employee recognition (both in-office and remote) and conferences/executivemeetings.” According to PPAI’s 2021 Sales Volume Study, writing instruments are the thirdmost popular promo product. The product category was also one of several to grow by 25% or more in sales. Charles Duggan, MAS+, national accounts manager at Goldstar Pens, says, “One of the things we lovemost about writing instruments is that they’re a portable way to promote your brand. They land directly in the user’s hand and keep your business on the go. Whether they’re in a pocket, a purse, or on a desk, writing instruments push out your message on a daily basis. They can promote your updated branding, your current messaging, or even a specific value that you’re offering. Pens are like amegaphone: amplifying and increasing your impact. And a quality pen? That never goes out of style.” A report fromBusiness Wire projects the global market for writing andmarking instruments to grow by 3.7% from2020 to 2027. Working professionals are expected to be the fastest-growing segment, according to a report by GrandviewResearch. This is mostly due to the introduction of innovative multipurpose writing instruments, an increase in promo used by educational institutions and offices and the availability of recyclablematerials tomanufacture pens. Manufacturers are also combining customized pen body styles, clips and ink types to create unique scribing experiences. There’s one style Cook is especially looking forward to seeingmirrored laser imprinted items. “I haven’t seen anyone in the industry using this method yet. Mirrored laser imprintingmakes your logo shine on the pen. They are beautiful and will definitely be a trend next year, and will probably stay,” Cook says. In this increasingly digital world, consumers haven’t written off writing instruments. They are relying on these tools for creativity and productivity. For your client’s next campaign, put a pen in it—a pen so great someone will want to steal it. This ballpoint stylus pen with LED light is ideal for students and professionals. The battery is included. Simply push down on the cap to turn the light on and off. The ink is black with pen colors available in red, black and blue. Hit Promotional Products PPAI 113910, S13 / www.hitpromo.net Writing Instruments This Limerick Instant-Dry Gel Pen is perfect for taking quick notes. The black gel ink is smudge-proof and dries instantly. This soft touch gel pen has silver metal accents, including its clip, and a touch capacitive stylus. Sweda Company, LLC / PPAI 113914, S11 / www.swedausa.com | OCTOBER 2022 | 39 GROW
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