Silver Winner Corporate Specialties The Corporate Specialties blog features editorialquality articles that illustrate the core of the company’s concierge service. Like a hotel concierge who knows the best restaurants, the Corporate Specialties team knows what promotional products are on-trend, on-brand and will get results, and these are featured in the blog. There’s also a three-part series on marketing strategy and a section that showcases client wins; for example, a $70,000 fundraising campaign built around a T-shirt Drew Barrymore wore on the cover of InStyle. The result is a well-rounded content forum that not only keeps customers informed but also allows them to save time and money by helping to narrow their product choices and make more educated purchasing decisions. Silver Winner Gemline Gemline’s new website supports its commitment to digital transformation, providing customers with more self-service options while increasing the efficiency of site maintenance. With its tab format, the new design delivers a clean, modern look that is easily adaptable to mobile phone use. Improved navigation and upgrades throughout the site enhance the user’s experience with elements, such as highlighting top product categories under “What’s Trending,” a section the company can frequently update. New tabs below product images now allow users to see both decoration options and pricing on the same tab. In addition, a more robust page footer leads users to key areas within the site, and all product flyers are combined on one page with tabs to make it easier to find different types of flyers. Gemline solicited customer feedback to make these changes and upgrades and says it is now easier than ever for customers to find the information they are seeking. Gemline® PPAI Pyramid Awards | FEATURE | OCTOBER 2022 | 35
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