eCommerce Website Gold Winner Hexa | Custom The Hexa Design Lab is an innovative microsite program that allows gift recipients (employees, event guests, award winners, etc.) to design their own jacket. Its purpose is to heighten the value of the gifting process by creating memorable experiences and giving receipients products they will love and be excited to receive. It also builds a culture of collaboration, creativity and individuality and results in unparalleled promotional value for the organization and distributor who championed it. The process begins with a questionnaire the distributor completes for the client with information on product styles, color palette and logo placements they wish to offer. Then the microsite is built and a custom link and redemption codes are shared with recipients. Then the fun begins as they bring their jacket to life with the choices offered along with gender, size and fit information. And finally, they check out with their redemption code, just like on any other e-commerce site. Silver Winner Showdown Displays Showdown Displays’ Virtual Showroom provides an immersive and interactive product experience for distributor partners and their clients. Initially conceived as a method to address the transportation and presentation of physically large and cumbersome products, this initiative was accelerated by the challenges of remote presentations created by the pandemic. The elimination of in-person events and presentations evolved into an opportunity to reimagine product presentations and experiences. This comprehensive platform unites multiple facets of the Showdown Displays’ branding, innovation and educational efforts into a single reference point allowing users swift and easy access. All points within the environment were conceived as end-user friendly enabling reseller partners the freedom and ability to share this environment with their clients. Since its launch, the Showdown Displays Virtual Showroom has hosted more than 12,000 tours from 5,500 unique users. PPAI Pyramid Awards | FEATURE | OCTOBER 2022 | 29
RkJQdWJsaXNoZXIy NzU4OQ==