Inside The Rebranding Project At Nadel by James Khattak In March, the near-70-year-old distributor Jack Nadel International (PPAI 107145, D12) announced that it was rebranding as, simply, Nadel. Now that some time has passed, PPAI Media has checked in with Nadel to learn more about the rebranding, the thinking behind it and how the transition has gone. At the time of the rebranding, the company – headquartered in Los Angeles and with offices around the world – said the new name reflected its evolution from a promotional marketing firm to a complete, in-house agency of talent and brand promotion. It noted that as the world is changing, Nadel was changing to stay ahead of the industry and influence its direction. Debbie Abergel, Nadel CSO 24 | OCTOBER 2022 | INNOVATE
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