Rachel Zoch Joins PPAI As Associate SEO Editor PPAI has added a new face to its editorial team, with Rachel Zoch joining the PPAI Media staff as its associate SEO editor. As associate editor, Zoch will contribute to all aspects of PPAI’s publications’’, including PPB magazine. Zoch has had a diverse professional career. And while she’s an experienced association pro, her path began with a stint in the space program. “My first job out of college was processing documents for a NASA contractor charged with documentation for the Space Shuttle program,” Zoch says. “That wasn’t the kind of editing I wanted to do, however, so I returned to school specifically for journalism and entered the newspaper world just as it began to contract severely. That’s when I discovered the world of associations and association publications.” She wrote, edited, designed and took photos for the Houston Apartment Association magazine, ABODE, for almost 12 years. While new to the promotional products industry, Zoch’s role at PPAI returns her to her association background. When not slinging ink, Zoch has been known to go on beloved nationally syndicated gameshows— Jeopardy!, specifically—and repeatedly win—three times, specifically. She also enjoys gardening and watching backyard wildlife. PPAI Welcomes New PPW Manager Lindsey Davis, MAS, ToThe Team PPAI has welcomed promotional products veteran Lindsey Davis, MAS, to its staff asmanager of the Association’s Promotional Products Work (PPW) program. As PPWmanager, Davis’ focus will be on growing and supporting PPAI’s initiative to educate advertisers and end-buyers on promotional products’ effectiveness asmarketing tools, and equip distributors to take thismessage and the Association’s research to their clients. “I may be a little biased, as I grew up in the industry, but I believe Promotional ProductsWork is a great opportunity to accomplish our goals,” Davis says. “We’re talking about promotional products being universally valued and essential to every brand and advancing themarketplace.” Davis’ parents founded Solar Advertising, an early lip balm supplier in the promomarketplace, in 2002. She started inmarketing at the firmand eventually rose to share ownershipwith her mother, serving as its president. In 2016, she led the company through its successful purchase by Cedar Rapids, Iowabased Raining Rose. Shemost recently served as Raining Rose’s director of sales. Davis will also support PPAI’s Promotional ProductsWork Expo, events geared toward distributors and their hosted clients—registration for the first full-market PPWExpo, to be held September 29, opens soon. A beta event was held this spring. At RainingRose, Davis oversawthe sales teamandworked todevelop the company’s strategic vision, among other responsibilities. She carries those experiences andmore toher newrole at PPAI. “The visionbehind the Promotional ProductWork programdrewme to this position at PPAI,” saysDavis. “I amreally excitedaboutwherePPAI is headedand the commitment that it ismaking to the industry. Tobe part of that? It’s adreamcome true forme.” Lindsey Davis Rachel Zoch “I may be a little biased, as I grew up in the industry, but I believe Promotional Products Work is a great opportunity to accomplish our goals,” Davis says. Zoch has had a diverse professional career. And while she’s an experienced association pro, her path began with a stint in the space program. 90 | SEPTEMBER 2022 | CONNECT
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