14 AN UNEVEN RECOVERY Although 2021 was a comeback year for promotional products as a whole, the “return to normalcy” was not as fruitful for smaller companies as it was for their larger counterparts. 18 INFLATION: THEN AND NOW Amid rising costs, what lessons can promotional products professionals learn from the runaway inflation four decades ago? Six veteran business owners look back on that time and talk about what really concerns them now. 4 Perspectives Customer First 8 Feedback 11 INNOVATE 12 Question Earning More Of A Client’s Business 24 Eye On Apparel Team & Sports Uniforms 31 GROW 32 Profiles Denise Taschereau Anne Stone 38 Promotional Products Work Charities 42 Sales How Well Do You Know Your Largest Buyers? 44 Editor's Picks Games & Toys 53 THINK 54 Management Considering Commissions 57 Fast Forward Coca-Cola Opens Flagship Store In London 64 Five Minutes With Megan Erber, S & S Activewear 66 Viewpoint Creating Consistency 69 CONNECT 70 Close Up Jodie Schillinger, Maple Ridge Farms 75 PPPC Communiqué 76 Inside PPAI 79 New Members 83 Datebook 88 The Creative Calendar contents Promotional Products Business The Official Business Monthly of Promotional Products Association International JUNE 2022 | JUNE 2022 | 3
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