Games & Toys Toy Association commissioned survey found that most parents (78%) said the sustainability of a toy for their child was important to them. Toy companies are nowmaking sustainability pledges. Mattel, the company behind Barbie and Hot Wheels, vowed to utilize 100% recycled, recyclable or bio-based materials in its products and packaging by 2030. Hasbro pledged to remove all plastic from its packaging by 2022. But some toys won’t ever see a landfill, becoming cherished collectibles instead. Kelsey Schrader, account manager for Pennsylvania distributor Artistic Toys & Promotions, LLC, says, “Toys and games create an emotional connection as well as being a long-lasting giveaway that isn’t very likely to be tossed aside because of the cuteness.” With toys and games, promo pros can inspire meaningful fun and connection for their clients’ brands. Have fun cooling off with this water tanker gun. Fill this 10-inch gun with water for fun and refreshment at a pool, beach or park. Imprint your client’s logo on the handle of the multicolor toy. Jornik Manufacturing Corp. / PPAI 111065, S6 / www.jornik.com A plush teddy bear is always a treasured gift. This six-inch teddy bear has embroidered paws and a t-shirt for imprint. Choose t-shirt color from navy blue, royal blue, red, white, black, baby blue, lime green and pink. Innovation Line / PPAI 112179, S7 / www.innovation-line.com Toys & Games Kovalchuk Oleksandr / shutterstock.com 46 | JUNE 2022 | GROW
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