Cha r i t i es Mobile Giving Trends Charity donors are increasingly drawn to mobile giving. Last year, online giving was up 9% from the previous year, with about 28% of all online donations being made on mobile devices. In 2014, only 9% of online donations came from mobile devices. Charitable organizations can incorporate promotional products into their outreach to show donors how easy it is to give right from their phones. Source: Blackbaud Institute’s Charitable Giving Report Giving Levels By Generation Rate of individuals in these groups who gave to charity last year: Silent generation 74% Baby boomers 69% Gen X 56% Millennials and Gen Z 43% Source: Market research firm, SSRS Promos To Encourage Year-Round Giving Nearly one-third of all annual donations in the U.S. arrive in December, according to Nonprofits Source, a search-engine optimization agency for nonprofits. About 10% of all donations occur on the last three days of the year, right before New Year’s Eve. With promotional campaigns, charities can stay in touch with donors and inspire more giving all year long. Thank The Givers The U.S. is home to an estimated 63 million volunteers who invest about 8.7 billion hours of their time each year, according to Philanthropy Roundtable, a national association of individual donors and corporate giving officers. This amounts to an average of about 139 hours per volunteer each year. Whether these people are building houses, distributing food or lending a hand in some other way, organizations can use promotional products to show appreciation for all their contributions. Let’s Hear It For The Volunteers In the U.S., volunteers report spending most of their time: 36% Fundraising or selling items to raise money 34% Collecting or distributing food 26% Collecting, making or distributing clothing, crafts or other goods 26% Mentoring youth Source: National Philanthropic Trust Volunteers and supporters can spread awareness of their favorite charity every time they slip on the Burnout Wash V-neck T-shirt. Made in the U.S. with a contemporary fit, this shirt is available in two classic colors. Royal Apparel / PPAI 269959, S1 / www.royalapparel.net Campaign Collateral Featuring stylish rose gold accents, trim and clip, the Phoenix Softy Rose Gold Metallic Pen makes an attractive promotional tool for charities to hand out at events. A diamond-textured grip and silver laser engraving elevates the overall look. Goldstar / PPAI 114031, S10 / www.goldstarpens.com 40 | JUNE 2022 | GROW
RkJQdWJsaXNoZXIy NzU4OQ==