Recognition also influences employee loyalty. According to the Society for Human Resource Management, 79% of Millennials surveyed said an increase in rewards would make themmore loyal to their employer. These fast-paced Millennials are more likely to stay if they feel valued which is important in today’s tight labor market. In January, Gad Levanon, head of The Conference Board’s Labor Market Institute, said, “We saw labor shortages driven by the pandemic, but now we are seeing labor shortages driven by a very low unemployment rate. Now, it is 3.9% and we could probably reach 3% by the end of the year, which will be a 70-year low. I think this is the new normal— even after the pandemic—a very tight labor market for the foreseeable future.” Awards and recognition not only prop up the labor market, but also Hollywood. With masks, social distancing and Zoom acceptance speeches, last year’s award shows were lackluster. This year is not looking much better. NBCUniversal did not broadcast the 2022 Golden Globes in January over ethical concerns with the Hollywood Foreign Press Association. Then, December’s Omicron spike postponed the American Film Institute Awards and The Critics’ Choice Awards. Despite the many changes to the award season, one thing remains the same: All the winners receive a promotional product. An Oscar statuette is the most recognized trophy in the world. This trophy is a treasured product, sitting in the A Kind Of Trophy In a 2017 survey by OfficeTeam, employees polled were asked to share the strangest form of recognition they’ve received at work. A few answered “a custom statuette of me,” “a large carving of a polar bear” and “edible flowers.” While monetary rewards like gift cards are popular, unique gifts stand out. Rob Riley, president of Wisconsin-based supplier Active Life Promo, says, “Skateboards are being used as a unique award that can be hung on the wall and really get attention.” Made in the USA, this fully customizable skateboard can be used for the skate park or to hang in an office. The bottom of the deck has a full canvas for art and branding. Skateboards make for a prized premium item or eye-catching display enhancer. Skateboarding is a most popular action sport and creates an exciting and youthful association for your client’s brand. Active Life Promo / PPAI 436753, S1 / www.activelifepromo.com Products When people do great work at their jobs or perform at a championship-level in the sports, it only makes sense to show how much you appreciate them and clients can do that with the Harrington Trophy Cup. Great for sports tournaments, retirement gifts and corporate award programs, this ornate trophy cup features a separate wood base (not attached) and a customized silver plate. Sterling Cut Glass Co., Inc. / PPAI 224055, S4 / www.sterlingcutglassawards.com This Mahogany Wood Box Desk Compass will remind any recipient how much they’re appreciated. The multicolored compass is packaged in a beautiful high-end mahogany wood box. Clients can laser engrave their logo or a special note on the top. Compass Industries PPAI 110923, S6 www.compasspromos.com | MAY 2022 | 43 GROW
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