Men: The More Ardent Sports Fans Nearly half of male sports fans (42%) claim to be avid fans, compared to 14% of female fans. More women than men consider themselves casual sports fans (49% compared to 43%). Source: January 2022 Statista survey The Most Merch-Loving NFL Fans Here’s how much NFL fans spent, on average, on their team’s merchandise and gear last year: • Houston Texans: $380 • Los Angeles Rams: $332 • Cleveland Browns: $312 • Dallas Cowboys: $280 • Buffalo Bills: $261 • Baltimore Ravens: $227 • Las Vegas Raiders: $227 • San Francisco 49ers: $210 • Los Angeles Chargers: $194 • Jacksonville Jaguars: $192 Source: FinanceBuzz.com Wealthiest Sports Fans Want to market to affluent sports enthusiasts? These fans have the highest estimated household assets: • Tennis fans: $1.19 million • Alpine skiing fans: $1.12 million • Wrestling fans: $1.07 million • Golf fans: $983,000 • NCAA men’s basketball fans: $814,000 Source: Data-Driven Marketing Rallying Youth Athletes The pandemic led to nearly three in 10 child athletes losing interest in sports, according to a 2021 study from the Aspen Institute and Utah State University. When children stop playing sports, the impact is felt in many ways. One in four parents say their child’s mental health has suffered since they stopped playing sports and 23% say their child’s physical health has declined. Through promotional campaigns, sports leagues, clubs and schools can highlight the benefits of playing sports and encourage more young athletes to get back in the game. Give the Promotional Soccer Ball as a sweepstakes prize or to commemorate a season. You can order as many custom soccer balls as you need—no minimums required. Disrupt Sports / PPAI 698768 / www.branded.disruptsports.com The Foam Finger makes the ultimate school spirit promotional item. Made in the U.S., it’s available in an array of colors to coordinate with any team. Spirit Industries, Inc. / PPAI 113020 / www.spiritindustries.com | MAY 2022 | 39
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