The Lasting Benefits Of College Sports Student-athletes who graduated from college between 1975 and 2019 are more likely to be thriving in five key areas of well-being than those who did not play sports. These areas include purpose, social, financial, community and physical well-being. Colleges can use promotional products to promote wellness among student-athletes or intramural participants and to stay connected to alumni. Sources: Gallup and the National Collegiate Athletic Association Pro Athletes Using Their Platforms For Good Star athletes often use their platforms to take a stand on important issues and help create change. An Ipsos poll shows that 58% of Americans believe that professional athletes speaking out can make a positive impact. Promotional products can be part of the conversation, whether fans receive them at events or as part of a larger social-issue campaign. Closing The Gender Pay Gap In Sports The U.S. Women’s National Soccer team (USWNT) reached a landmark agreement in February. The settlement included a $24 million payment to USWNT athletes and an agreement from the U.S. Soccer Federation that women’s and men’s teams will receive equal pay moving forward. Promotional campaigns are just one way sports organizations and sponsors can address the gender pay gap in all sports and promote equality. Sports organizations can inspire coaches and athletes alike with Hard Pivot, the new book from Apolo Ohno, the most-decorated U.S. Winter Olympian of all time. The book features personal stories and practical guidance to live life with purpose, wisdom and joy. The Book Company / PPAI 218850 / www.thebookco.com Campaign Collateral Add a team logo to the Otto Comfy Fit Low-Profile Baseball Cap, and you have the perfect fan giveaway or merch for the fan shop. Made from 100-percent polyester, this cap features a flexible fit and comes in six colors. Otto International, Inc. / PPAI 208720 / www.ottocap.com Spo r t s 38 | MAY 2022 | GROW
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