Market Snapshot People love sports, with 85% of Americans saying they follow at least one sport, according to Mintel research. When crowding into packed arenas wasn’t possible during the pandemic, fans tuned in to watch live sports on TV. Last year, about 57.5 million viewers in the United States watched digital live sports content at least once a month, according to Statista. This figure is projected to increase to more than 90 million by 2025. One study from Graybo, a cloud video platform for live broadcasts, found that 80% of sports fans around the world are ready to go streaming only for live sports. Another study from YPulse found that 70% of sports fans age 13 to 37 believe they don’t need to watch sporting events live. As fans catch games in different ways, teams and brands can use promotional products to connect with them where they are. They can also use branded items to engage with fans in the off-season. A Deloitte study reveals that 60% of fans say that having a great year-round experience would make them more likely to engage with the team in the coming season, and 55% say it would make them more likely to buy a ticket. Nothin’ But Net (Worth) The average value of the 50 most valuable sports teams surged 9.9% to $3.4 billion in 2021— up 55% from 2016. Here are the world’s top 10 most valuable sports teams: 1 Dallas Cowboys: $5.7 billion 2 New York Yankees: $5.25 billion 3 New York Knicks: $5 billion 4 Barcelona: $4.76 billion 5 Real Madrid: $4.75 billion 6 Golden State Warriors: $4.7 billion 7 Los Angeles Lakers: $4.6 billion 8 New England Patriots: $4.4 billion 9 New York Giants: $4.3 billion 10 Bayern Munich: $4.21 billion Source: Forbes Top 10 Most Popular Sports In The World Sports Browser ranked the world’s most popular sports using 15 different criteria, including global fan base, TV viewership and sponsorship deals. These sports rise to the top: 1 Soccer/association football: 3.5 billion estimated fans 2 Cricket: 2.5 billion fans 3 Basketball: 2.2 billion fans 4 Hockey: 2 billion fans 5 Tennis: 1 billion fans 6 Volleyball: 900 million fans 7 Table tennis: 850 million fans 8 Baseball: 500 million fans 9 American football/rugby: 410 million fans 10 Golf: 390 million fans The Cost Of Attending Sporting Events If you want to see a pro game, expect to spend more for the experience. In 2020, MLB tickets cost an average of $81, up 40% from the previous year. In 2021, it cost a family of four an average of $568 to attend an NFL game and $376 to attend an NHL game. Source: Investopedia | MAY 2022 | 37 GROW
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