If you had a time machine, would you go back and tell your younger self to buy up a bunch of stock in Tesla? What would you tell your past self not to do? What business decisions would you tell yourself to make? Knock-knock. It’s your future self. And besides investing in a fledgling startup you’ve never heard of, your future self advises you to make your business as green as possible—not just because it’s the right thing to do or because half of Florida will soon be underwater. It’s because it’ll keep you in business. It’s what your customers want, and if you don’t make a commitment to be more sustainable now, in the near future your customers will choose the businesses that do … instead of you. Jain’s sustainability study found that 85% of consumers have taken on greener purchasing habits in the past 5 years, and that trend is expected to continue. On top of that, over a third of consumers are willing to pay an average of 25% more for sustainable products. Understanding the need to make products more environmentally friendly for their customers and their customers’ customers, Marabu Ink created Maqua Pad MAP, the world’s first water-based pad printing ink. With Pad MAP, printers of promotional products can now claim their recycled or eco-friendly products are 100% green, since the ink printed on them is also sustainable. Any printer can contact the ink gurus at Marabu-NorthAmerica for a trial sample of Maqua Pad MAP. Pad MAP can be stamped on wood, plastic, or textiles and has: Low VOCs. Satin gloss and highopaque shades. High resistance and durability. More sustainability, doing the right thing, protecting your business, and trying Pad MAP for free? You don’t need your future self to advise you of the value in that. “Companies that don’t have sustainability as part of their core value proposition need to act now to protect against future reputational impacts and loss of market share,” said Shikha Jain, author of the 2021 Global Sustainability Study conducted by Simon-Kucher & Partners. “The clock is ticking and failure to think through the implications could have long-term consequences for traditional firms.” The Way for Printers TO AVOID LOSING MARKET SHARE Sales-MNA@Marabu.com | Marabu-NorthAmerica.com | (843) 886-0094 WHILE SAVING THE PLANET
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