Gr eg Gr ego r i an Moonshot Launched From Two Fateful Days In Las Vegas And Boosted By PPAI, Lunar Branding Continues To Accelerate. by Jonny Auping Greg Gregorian, the founder of Lunar Branding, might not still have a career in the promotional products industry had he not decided to take a seat at a table at The PPAI Expo in Las Vegas back in 2018. “I’ma new guy, I don’t know anything,” Greg Gregorian recalls themoment four years later. “I’m in a suit and tie, ready to go. I sit at the only table that doesn’t say reserved, and I have no idea what’s going on.” It was his first time at the industry’s largest event, but it wasn’t the first time he was in Las Vegas with more gumption than experience. Just over a year earlier, he was armed with an idea and a window of opportunity in the Las Vegas airport. That window was seized, and it’s how he found himself back in the city the next year, amid an industry he knew next to nothing about. Put together, those two moments paint the picture of how Gregorian built Lunar Branding, (PPAI 712052, D1) a promotional products distributor that takes a collaborative and consulting approach to customer service. We’ll get to them both, but we’ll start with the most recent one It was the Chair’s Leadership Dinner, and technically, as an attendee of The PPAI Expo, he was welcome to a seat. But his company was only a few months old at the time, and as he introduced himself, he began to realize that this particular dinner seemed a little bit more like a networking opportunity for more experienced individuals in the promotional products industry. “It was all people from big companies,” Gregorian says, noting that his fellow dinner guests were friendly but unsure of why he wouldn’t be doing something a little more fun with his time. “They asked why I was here. I told them, ‘I’m a [U.S. When Greg Gregorian stumbled into the promotional products industry, he thought it might be a side hustle. Now, his many customers think they're his only clients. 32 | MAY 2022 | GROW
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