ne of the most important facets of marketing is color; more specifically, the consistent use of color to tell stories, evoke emotions and allow consumers to connect with brands. PPAI Affinity Partner Pantone is making the translation of color easier and faster for designers as they migrate to digital, with its first-ever digital color-matching platform Pantone Connect. Using the tool, creatives can access the Pantone Color Library of more than 15,000 colors all in one place, search for colors without reference numbers and send specific colors to design partners with the tap of a button. Launched last April, the platform’s latest update grants users access to color trend reports, commentary from experts and inspirational images. “It’s really establishing a connection platform to allow for color communication and inspiration,” says Elley Cheng, Pantone’s vice president and general manager. “It’s not all just about physical, but it’s about connecting physical with the digital design.” Pantone Connect allows designers to search for specific colors and be inspired by others, and combine them in a virtual Pantone Connect Brings To Designers’ Fingertips Pantone’s first-ever digital color-matching platform, Pantone Connect, provides designers with a communication tool to streamline their workflow, translate color between design partners and find inspiration—all in one place. by Danielle Renda Pantone Connect allows designers to search for specific colors and be inspired by others, and combine them in a virtual palette to share with design partners without having to open a Pantone book. PeamDesign / Shutterstock.com 28 | MAY 2022 | INNOVATE
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