T-Sh i r t s by Danielle Renda It’s Not ‘Just’ A T-Shirt Branded T-shirts express individuality just as much for the brand as they do for the wearer. Tees can be anything we want them to be, from time capsules, souvenirs and team uniforms to fashion statements, fundraisers, safety measures, and self-expression. Its unique versatility is precisely what makes t-shirts a continual success for both end buyers and recipients. Very few promotional products have staying power akin to t-shirts. From when fashion t-shirts went mainstream in the ’60s to now, custom-printed tees have stuck for more than six decades as one of the most-popular clothing items ever. In a world where businesspeople are buckling down on innovation and consumers are busy adapting, the simplicity and effortlessness of t-shirts is what makes this medium one of the most-successful products in promo history. T-shirts can be designed to stand for anything, really, from ads and self-promo to politics, souvenirs, fundraisers, safety, hierarchy, team uniformity and sheer style, and can interplay with self-expression. “Tees and apparel are so unique in that you can turn your customers into 14 | MAY 2022 | INNOVATE
RkJQdWJsaXNoZXIy NzU4OQ==