Alan Peterson, PPAI vice president of business development. Attendees browsing exhibitors’ booths had access to videos and featured products, were able to request samples, attend educational workshops and seminars and more. Additionally, Expo D2U let exhibitors interact with attendees through highly engaging, video chat conversations and live stream from their Expo D2U booth, giving attendees live product demos from their booths. The PPAI Expo’s popular Product Pavilions were also only a click away. Attendees examined the most sought-after and trending products in the show’s New Products, Green Products, Made In The USA Products and Healthpitality Products pavilions. “Expo D2U was a convenient way to connect with distributors,” says Ben Drysdale, Western region account executive for Cedar Rapids, Iowa-based supplier Raining Rose Promos. “We’re living in a hybrid events world, so the ability to communicate with customers and build new relationships online and in-person is essential.” Joshua Pospisil, TAS, key accounts manager at Houston-based exhibitor Hirsch Gift, says, “Thanks to having PPAI Direct-2-You as a direct follow-up to the PPAI Expo in Vegas, we were able to reach an even wider audience than ever before. We had a fantastic turnout in terms of visitors and chats in our virtual booth and closed out with several projects in the works along with many new leads to follow-up with after the show. All in all, I would deem it a success for not only myself, but Hirsch Gift as a whole.” Exhibitor Brannon Craig, vice president at Hartwell, Georgia-based supplier Southern Plus, says, “If you didn’t attend the PPAI Expo Direct-2-You virtual show, you missed out! Possibly the most productive and collaborative show day in my history in this industry!” Expo D2U expanded on the opportunities exhibitors enjoyed at inperson show in Las Vegas. Trina Bicknell, CRO at Braintree, Massachusettsheadquartered supplier HPG, says, “HPG was at the PPAI Expo in Las Vegas, and we were very happy to see many customers in-person, but Expo D2U provided a great opportunity to see customers that didn’t go to Vegas. We ! ¾"# ¾ ¾ $ ¾% & ' ( ) (( *$ ' $ + * + as low as $.65(C) after discount | APRIL 2022 | 83 CONNECT
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