Bobby Lehew Before he was a writer, Bobby Lehew was a “promo punk.” “I cut my teeth in the industry as a kid fresh out of high school, packing boxes for a fulfillment program,” he says. “I helped grow the company to $10 million in revenue—twice—the second time after a recession, and eventually became the CEO.” He left Robyn in 2016 to join commonsku as its chief content officer. As an industry leader, he has won multiple PPAI Pyramid Awards and in his work with Robyn, was named three times to Inc. magazine’s fastest‐ growing private companies in the U.S. He’s regularly been named to the #Online18 list of industry social media influencers created by PPAI President & CEO Dale Denham, MAS+. Joining the commonsku team was an important risk for Lehew. “It wasn’t that joining commonsku was a risk, but the risk was giving myself permission to pursue something that didn’t square with a typical career plotline,” Lehew says. “The biggest risk was taking a gamble on my own skills; a risk we all take each time we advance the game.” Lehew’s passion for content creation came later in his career. He says, “The writing emerged as I began to understand it as a creative tool in my toolbelt. Everything we do is creative communication, whether through the written word or through a merch campaign: it’s all about connecting. “My career lines between creativity, merch, and content converged when I stopped treating art and business as Bobby Lehew, commonsku’s chief content officer, is an industry leader in creativity. To communicate with his audiences, Lehew combines not only style, but also substance. by Kristina Valdez Work of Art As an industry leader, Bobby Lehew has won multiple PPAI Pyramid Awards. 78 | APRIL 2022 | CONNECT
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