its corporate core values and constructing a temporary booth out of non-perishable food, personal hygiene products and baby items that made an impression on show attendees and an impact on the Southern Nevada community. The PPAI Expo 2022’s show floor opened on Tuesday, Jan. 11. The Raining Rose team found out that their booth wasn’t going to make it in time on Sunday night. “A group of our team was out to dinner in Las Vegas and got the alert,” says Lindsey Davis, MAS, director of promotional sales at Raining Rose Promos. “Labor shortages were to blame. Our booth was on a truck in Phoenix, Arizona, but there was not enough staff at the transportation company to drive the truck to Las Vegas in time. We know just about everyone in the promotional industry has dealt with labor shortage‐related challenges.” A pillar of Raining Rose’s core values is what it terms as “People & Planet”—the belief that a successful business is founded on thriving employees and caring for the planet. Davis says, “We practice sustainability in our manufacturing and product development to ultimately create products that end users won’t throw away. We wanted to build a booth that would help people and not be a wasteful, make‐shift booth with a bunch of items we’d use one time and throw away.” Looking for a way their booth can be a benefit, Raining Rose employees did a quick survey of the Las Vegas community’s Raining Rose staff members with some of the goods from which they built their temporary Expo show floor booth. Before the show was over, several other industry members would add their own contributions to the company's donation to Las Vegas nonprofit Three Square. “We practice sustainability in ourmanufacturing andproduct development to ultimately create products that enduserswon't throwaway.” LindseyDavis, MAS Shopidea Studio / Shutterstock.com | APRIL 2022 | 49 GROW
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