4 Perspectives What Is A Distributor, Anyway? 8 Feedback 11 INNOVATE 12 Question My Client’s Order Is Late But Paid For. Is There A Viable Solution? 18 Eye On Apparel Resorts and Spas 37 GROW 38 Sales Selling On The Schedule 40 Market to Market Meetings & Conventions 48 Profiles Raining Rose Promos Patrick Napurski, MAS 56 Editor's Picks Desk and Office 63 THINK 64 Viewpoint Required Reading 67 Fast Forward Oreo And Blockbuster Dial It Back To 2007 74 Management Thou Shalt Comply 77 CONNECT 78 Close Up Bobby Lehew 86 In Memoriam Joshua Lapsker 87 PPPC Communiqué 88 New Members 92 Datebook 96 The Creative Calendar 24 CAPTIVATING CAMPAIGNS: 20 BEST-IN-CLASS PROMOTIONS Following a historic year for industry Even during the darkest days of the pandemic, industry marketers pressed on, stepping up their game in clever and original ways. The best of the best of their promotions earned PPAI Pyramid Awards, sponsored by Pacesetter Awards Co. Anna Zasimova / Shutterstock.com 14 TOGETHER AT LAST Slated for May 18, the inaugural Promotional Products Work Expo will connect buyers, their distributors and suppliers. Highlighting why promotional products are effective marketing tools and bringing all aspects of the marketplace together, the buyerfacing events represent a gamechanger for the industry and a massive opportunity for distributors. Jacob Lund / Shutterstock.com contents Promotional Products Business The Official Business Monthly of Promotional Products Association International APRIL 2022 | APRIL 2022 | 3
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