Ask The Swag Coach: Selling On The Schedule Getting into a weekly sales routine will help you focus more on key revenue-generating activities. by Josh Frey Ninth in a series Distributor owner and swag sales coach Josh Frey answers frequently asked questions on a wide range of sales topics. QI know I am in sales, but I find myself distracted by everything but sales—checking emails, dealing with factories, meetings and so on. Any suggestions on how to better focus and get into a sales rhythm? Thanks for your inquiry. The answer to your question lies in the very word you used… focus. In this same column in December, we discussed why it’s important to plan your work, then work your plan. For March, we talked about finding yourself an “accountabilibuddy” to hold yourself accountable for what you said you would do. These are all foundational tools and strategies to position your swag biz for growth. If you’ve made it this far, then you are well prepared to crush your sales in 2022 and you are hopefully already enjoying the fruits of your labor into Q2. So now it’s time to dial it in and really focus. What are you doing on a daily, weekly and monthly basis to get sales rolling? Are you working efficiently, effectively and successfully? How much time do you spend on actually selling and building relationships? For me, this all starts with time blocking, managing my distractions and staying hyperfocused on revenue-generating activities, especially during the times of the day or week when I knowmy customers are available. I use a weekly sales scheduler, a calendar which breaks down what I amdoing every day into hourly 38 | APRIL 2022 | GROW
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