Supplier Sales Support Materials Silver Winner Vantage Apparel Avenel, New Jersey Objective: Vantage’s Sample Sidekick is a virtual meeting assist that takes apparel and decoration beyond the screen and puts it into clients’ hands. Through this program, Vantage sought to increase product knowledge while boosting its monthly quotes. Strategy And Execution: Each sample box was curated to include up to three seasonal trending styles that show fabric quality and decoration options, along with a marketing insert and catalogs. The boxes were shipped to arrive at least two days before the scheduled virtual meeting. Vantage also created a landing page to provide supportive information about the products featured as well as sales tools that could be customized and shared. Results: Surveys have shown a more than 90% positive rating on the concept, content, presentation and value, while 80% of customers said they would either participate again or pay freight for future mailings. Gold Winner DRI DUCK Overland Park, Kansas Objective: DRI DUCK wanted to enhance the user’s experience with its new catalog, and also raise brand awareness, provide interactive product education and increase sales conversions. Strategy And Execution: Throughout the catalog development process, the supplier focused on the new products and bestsellers in its line and built the catalog around those items. It also used lifestyle photography and ensured the photos showcased real people who wear its garments to work. The catalog incorporated embedded product videos and storytelling to give life to the products, and better communicate the company’s brand promise: quality, comfort and outdoor function. Results: The response received from its 2021 catalog launch was overwhelmingly positive. Also, by producing a digital catalog for the first time in 2021, the supplier was able to reduce its print catalog quantity by a third. Picture Your Promotion Here Next Year PPAI will begin accepting entries for its 2023 Pyramid Awards program starting April 4 and ending May 13, 2022. Categories include Client Programs, Marketing Programs, Supplier Decorating and Technology. Winning a PPAI Pyramid is an outstanding way to get recognition for your hard work and gain exposure for your company, too. Find the entry form and instructions at www.ppai.org/members/awards/company-recognition. Berres Filipski is the former editor and director of publications at PPAI. FEATURE | PPAI Pyramid Awards: Marketing 34 | APRIL 2022 |
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