Silver Winner Facilisgroup St. Louis Objective: When COVID-19 forced cancellation of the Facilisgroup Partner Summit and Supplier Showcase in June 2020, the company developed a virtual conference, Rebound-20, which ran from May 19 to June 12, 2020. Its focus was to bring the company’s partner community together to discuss managing through the uncertainty, identifying new opportunities and developing short-term and long-term roadmaps for success. Strategy And Execution: The event was promoted and conducted entirely online with digital assets distributed through email and social media, live digital session branding, web assets and more. Results: The first day of the virtual conference opened with a townhall featuring two high-profile supplier owners. Four weeks of daily virtual sessions followed hosted by industry leaders and members of Facilisgroup’s management team. A total of 136 companies and 575 individuals registered for the event and the anecdotal and survey feedback received indicated the event was a tremendous success. Silver Winner Michigan Promotional Professionals Association (MiPPA) Grand Rapids, Michigan Objective: Wild Wednesday Webinar was a professional development series, delivered weekly, to educate, inform and inspire MiPPA members and 22 participating regional association partners across the U.S., Puerto Rico and Canada. Strategy And Execution: The strategy was to expand its existing monthly webinars to a weekly webinar series for regional association partners. MiPPA volunteers and staff delivered timely, industry-specific content created and presented by some of the most highly regarded and sought-after professionals in the industry. The webinars were promoted via email and the web and delivered online via the GoToWebinar platform. Results: The program achieved the three pillars set forth by MiPPA’s professional development team—educate, inform and inspire. Specifically: A total of 4,982 CEUs were awarded, 35 webinars were produced from April-December 2020 with 22 sessions on consecutive weeks in April through August. Participation totaled 7,665 people with an average singlewebinar audience of 265. PPAI Pyramid Awards: Marketing | FEATURE | APRIL 2022 | 29
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