Captivating Campaigns: 20 Best-In-Class Promotions Even during the darkest days of the pandemic, industry marketers pressed on, stepping up their game in clever and original ways. The best of the best of their promotions earned PPAI Pyramid Awards, sponsored by Pacesetter Awards Co. by Tina Berres Filipski These PPAI Pyramid Award-winning marketing campaigns showcase the resourcefulness and bold ingenuity of talented marketers who knew they had to find ways to persevere through the staggering limitations. With in-person meetings and trade shows at a standstill during these awards’ window—April 1, 2020 to April 1, 2021—they turned up their creativity to roll out new products, launch new initiatives, grow sales, bring people together, provide inspiration and even punch the daylights out of one of the most challenging eras in industry history. For more than 60 years, the PPAI Pyramid Award, sponsored by Pacesetter Awards Co., has been the industry’s most coveted company recognition. Read on to see the promotions conducted during the contest period that won gold and silver in marketing in five categories: branding, cause advocacy marketing, digital self-promotion, self-promotions and supplier sales support materials. FEATURE | PPAI Pyramid Awards: Marketing 24 | APRIL 2022 |
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