Reso r t s & Spas by Danielle Renda Wellness Travel Is Just The Ticket More and more, consumers are booking trips and excursions themed around general wellbeing. Here's how feel-good promotional products can help make end users' next wellness trip an experience they'll warmly remember. While popular resort destinations and sought-after spa services shift with trends, one consistency remains: vacationers long to experience something new and return feeling refreshed. Wellness travel, one of the fastest-growing tourismmarkets according to the Global Wellness Institute (GWI), offers this and more to travelers through niche experiences designed to enrich personal goals and values. Far more than sunbathing and sightseeing, wellness trippers are looking to nurture aspects of their wellbeing. From health, nutrition and fitness to nature tours, personal growth, spirituality, mind-body connection, and spa and beauty tours, there’s truly something for everybody—and the list of options continues to lengthen. In 2020, global wellness tourismwas a $802 billion-dollar market, according to Allied Market Research, and it’s projected to reach $1.6 trillion by 2030, growing at a rate of 7.2% per year. 18 | APRIL 2022 | INNOVATE
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