Together At Last At The PPAI Expo 2022 in Las Vegas, the Association announced its upcoming foray into major endbuyer facing events. These virtual shows reflect PPAI’s newly announced mission statement: “Be the voice and force to advance the promotional marketplace for the benefit of our community.” The Promotional Products Work (PPW) Expo was created to help buyers boost creativity, inspire ideas and work more cohesively with their distributors. Invited clients will have access to supplier booths, content and education while engaging with their distributor hosts. The first Promotional Products Work Expo will kick off on May 18 as a precursor to what will Slated for May 18, the inaugural Promotional Products Work Expo will connect buyers, their distributors and suppliers. Highlighting why promotional products are effective marketing tools and bringing all aspects of the marketplace together, the buyer-facing events represent a gamechanger for the industry and a massive opportunity for distributors. by Kristina Valdez Promotional Products PPW Expo | FEATURE | APRIL 2022 | 15
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