because I’m not necessarily [equipped] to deal with customs and some of the questions they may have about the item and/or the delays they cause. RAMA BEERFAS, MAS, CTSM Owner Lev Promotions Santee, California PPAI 218331, D1 QA Distributor Asks: How many email blasts should a company send a week where you gain knowledge but are not annoyed by them? I’d love to pipe in on this. I’m a certified email marketer for distributors, suppliers and multiline reps. • In order to get the best results, weekly is suggested. • Most of my clients send campaigns no less than bi-weekly. • The most important component is the value you add in your emails. Don’t just send products and pricing. include howtos, case studies, basically anything that adds value so that you’re not just selling, but building relationships. Email is a truly valuable way to build a better relationship with your audience. Don’t be spammy. If you aren’t doing anything to try to connect with your audience through content, no one will open your emails. • Consistency is more important than you think. You have a sending reputation that’s associated with your domain name. If you don’t send on a consistent basis, your sending reputation can be at risk. (It’s similar to your credit score.) • Personalize and segment your messaging. NICKI WITEK Owner Wellspring Business Solutions Pewaukee, Wisconsin I hate getting emails with the same item every day/week/month. Send me new things to see. Make a PDF available that I can send to a customer on the spot. Have a link on the email where I can go directly to your site to see more information. The heading makes all the difference on if I save [the email] for the future. I like to know what is in the email. GWEN TIMMINS ROBBINS Owner Commonwealth Printing & Promotions Mount Holly, Pennsylvania PPAI 278828, D2 I enjoy the email blasts that not only show products, but also have ideas that I can then use. I dislike the ones that are repetitive and have no value other than just pushing products. MARIANO ARVELO Sales Executive BrandedGoodies Miami Beach, Florida PPAI 722681, D2 Do You Have An Answer? A Distributor Asks: I recently started doing business with a large company. This company was unhappy with their prior distributor partner, which prompted them to find me. However, even though I am now doing some work for them, and we have built a good relationship so far, they continue to do business with the other distributor. How do I ask them if we can be the ones to provide these products for them, too? What’s Your Answer? Email answers along with your name, title and company name to question@ppai.org for possible inclusion in an upcoming issue of PPB magazine. 3dfoto / shutterstock.com | APRIL 2022 | 13 INNOVATE
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