What’s Happening Inside PPAI This Month P. 89 New Director Of Digital Transformation Joins PPAI P. 91 PPEF Now Accepting Scholarship Applications, Adjusts Evaluation Criteria P. 93 Colet Williams Joins PPAI As Digital Marketing Manager Compiled by James Khattak PPAI Rolls Out New Vision, Mission Statements AndThe New InitiativesThey Inspire At The PPAI Expo 2022, the Association debuted new vision and mission statements that will guide it in the years to come. The statements are products of nearly two years of analysis and discussion by the Association’s Board of Directors. PPAI’s new vision statement “Promotional products are universally valued and essential to every brand,” and mission statement, “Be the voice and force to advance the promotional marketplace for the benefit of our community,” will play a foundational role in shaping the Association’s upcoming programs and initiatives. Among these is a new strategic plan, developed alongside the new statements. Also introduced at The PPAI Expo, its focuses include corporate social responsibility, digital transformation within the industry and enhanced content offerings to inform and empower members. The vision and mission statements were significant undertakings during the term of 2021 PPAI Board Chair Todd Pottebaum, MAS. The board began working on the new vision and mission statements prior to the onset of the pandemic but took a step back to evaluate changing circumstances in light of COVID-19. The statements were finalized during a three-day board planning session last fall. “I think this is really, really powerful,” Pottebaum said of the impacts that will come from the revised vision and mission. “I believe it has the possibility of changing the trajectory of the Association, the members and the industry.” Some of the first programs inspired by the vision and mission statements were also unveiled at The PPAI Expo. These include Promotional Products Work Expo, a virtual 88 | MARCH 2022 | CONNECT
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