THINK Love Thy Customer Five reasons to go beyond mere customer service. page 70 80 MANAGEMENT Product recalls are often monumental challenges involving communication and logistics hurdles, potentially worldwide. Here’s how to prepare for the worst and and come out the other side. 78 FIVE MINUTES WITH STEPHANIE PRESTON, HALO BRANDED SOLUTIONS Trips To Remember Food and beverage brands MTN Dew, KFC and Busch Light are keeping customers engaged with experiential marketing experiences in the form of trips and remote office space. page 73 | MARCH 2022 | 69
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