4 Perspectives A New Generation 8 Feedback 11 INNOVATE 24 Question As A Distributor, How Should I Handle Surcharges? 26 Eye On Apparel Best Of Expo: Fashion Forward 45 GROW 46 Profiles Dave Regan, MAS Brandon Mackay, MAS 56 Market to Market Trade Shows 62 Sales Finding Your Accountabilibuddy 64 Editor's Picks Best of Expo: Stunning Showpieces 69 THINK 70 Viewpoint Love Thy Customer 73 Fast Forward Experiential Marketing is A Trip 80 Management Total Recall 83 CONNECT 84 Close Up Michael Butler 88 Inside PPAI 94 PPPC Communiqué 97 New Members 101 Datebook 106 The Creative Calendar 12 THE PINNACLE OF CLIENT PROMOTION Following a historic year for industry flexibility and creativity, the PPAI Pyramid Awards, sponsored by Pacesetter Awards Co., represent the best of the best in client programs. wacomka / shutterstock.com 32BEST OF EXPO After a one-year hiatus, The PPAI Expo returned to Las Vegas in January for what has been called the most important event in industry history. contents Promotional Products Business The Official Business Monthly of Promotional Products Association International MARCH 2022 | MARCH 2022 | 3
RkJQdWJsaXNoZXIy NzU4OQ==