Chasing Rainbows With Color With popular shades including Millennial pink and Gen Z yellow, and Very Peri as the Pantone Color of the Year 2022, bright, cheerful colors are on full display in consumer apparel this year. Over the past few years, we saw neutrals, such as beige and taupe, have a moment in fashion, but now vibrant color combinations, such as pinks and purples, blues and reds, and electric yellow and lime green, are adding color to closets everywhere. One of the most popular color combinations seen on Instagram right now is black with neon or emerald green. Also popular are pastel shades, blends and gradients, and holographic, iridescent chrome finishes. Bes t Of Expo Wow customers and their friends, too, with a bold, dye-sublimated design like the one shown in this Pull Over Hoodie. With this particular allover custom print paying homage to some of the quirky characters on Cartoon Network, it’s also set against a dye-sublimated black-and-white background, showing design overlay. This heavyweight, super-soft fleece is made from polyester and cotton, and has a front pouch pocket for storing a phone or warming hands. Add personalized details with a custom drawstring and neck taping, and a custom-printed, woven label. Available in unisex sizes, S-2XL. Merchfuel / PPAI 793167, S1 / www.merchfuel.com The truly vibrant colors that are achieved with dye sublimation can be used to add excitement around outdoor sports and activities, while also building association between the brand and the pastime. The Fishing Hoodie is made using a fully customized dye sublimation print, and the example here uses a mix of brilliant yellows, greens and blue to celebrate this outdoor activity. The hoodie is also anti-snag, offers UPF 40+ sun protection and it’s made in the U.S. Available in unisex sizes XS-4XL. American Seashore / PPAI 703944, S1 www.americanseashore.com 28 | MARCH 2022 | INNOVATE
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