Q A Distributor Asks: To increase our efficiency, we’re looking to create a 10-question form to email clients beforehand, even before the brainstorming begins. I noticed that we are paying a lot of attention to details when many of my clients already have specifics in mind, or are more concerned with the dollar amount. What should we ask? • What event/purpose will you use these items for? • Do you already have a theme for the event/purpose? • What is your ideal budget? • What is your ideal quantity? • Do prefer to use your full-color logo or can we use your one-color logo? • Who is the recipient of the items? (Include an ideal client description.) JANICE R. MEANS President, Marketing with JR Former President, Fully Promoted (EmbroidMe) Chicago • Who is your target market? • What is your in-hands date? • Do you have a high-resolution vector logo? • Do you need artwork design? • What do you hope to accomplish by giving away this item? THERESA DECOURSEY ZIDE Owner-Operator ManaTee Promotions Rockledge, Florida PPAI 719572, D1 Do You Have An Answer? A Distributor Asks: The industry has gone from advertising specialties to promotional products. What do you think of the more casual terminology “swag” or “merch” to describe our products? What’s Your Answer? Email answers along with your name, title and company name to question@ppai.org for possible inclusion in an upcoming issue of PPB magazine. PPAI: 111248 | ASI: 35375 | SAGE: 50327 | UPIC: ACCENTS | DC:101273 www.americanaccents.com 888.287.7883 PERFECT FOR... Interior print optional ѭ 8FRUQJ PNYX ѭ 5WTIZHY UFHPFLNSL ѭ 8ZGXHWNUYNTS GT]JX ѭ <JQHTRJ PNYX ѭ FSI RTWJ We have over 60 sizes to choose from! Full color digital imprint No die cut fees Quick turnarounds Easy to assemble Self locking Need Mailing Boxes? Made & printed in the USA Packing tissue paper available 5 Piece minimums | MARCH 2022 | 25 INNOVATE
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