Ellis is the publisher and editor-in-chief at PPAI. Trade Show/Exhibit Traffic Silver Pyramid Distributor: Advertising Premium Sales Type of Client: Event planner Target Audience: Genomic scientists from around the world Primary Objective: The client, AGBT, is a world-renowned provider of three prestigious conference and networking events for the life sciences and global biotech community. AGBT expected the swag boxes to increase the amount of early registrants to its first virtual Annual International Conference. Total Cost: $52,324 Strategy And Execution: AGBT wanted to offer each sponsor the opportunity to provide an item for its swag box, so Advertising Premium Sales compiled a “shopping list” of fitting items for the attendees that the sponsors could choose from. Each sponsor then selected an item and the distributor team worked to ensure their individual artwork was perfect and the item exceeded expectations. Advertising Premium Sales partnered with The Chest (PPAI 111653, S6) to deliver more than 700 packages worldwide on deadline, bundling print collateral from many of the sponsors. Results: Close to 700 participants registered early, one of the largest early turnouts AGBT has ever had for its annual conference. FEATURE | Winning Client Programs 22 | MARCH 2022 |
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