Social Responsibility Gold Pyramid Distributor: HALO Type of Client: Software Service Target Audience: 290 employees of LogMeIn, a provider of software-asa-service and cloud-based remote work tools Primary Objective: The client’s program, WE@LogMeIn, was created to empower and honor women while improving company culture and employee engagement. Total Cost: $2,500 (plus worldwide freight) Strategy And Execution: LogMeIn came to HALO looking for ideas to celebrate Women’s History Month for their women-empowering WE@LogMeIn employee resource group, with a special interest in products that supported a give-back initiative. HALO brainstormed ideas and ultimately found an opportunity to work with Peace by Piece International and their partner, Creamos, a nonprofit organization providing opportunities for women living in the communities of Guatemala City Garbage Dump (GCGD). Employees participating in WE@LogMeIn were able to sign up to receive a handmade scrunchie made by the women Creamos served and to send a scrunchie to an amazing woman in their lives. Each scrunchie was created using traditional Guatemalan fabric. A romance card was attached to each item, explaining who made the scrunchie and how it impacted another woman’s life in Guatemala, complete with her signature. The goal was to empower one woman and honor another. Results: LogMeIn has several internal programs at the company to celebrate employees with the goal to further develop employee engagement and a culture of inclusion. This project had the highest adoption rate for the WE@LogMeIn program for the employee resource group to date, with a total of 145 participants. Trade Show/Exhibit Traffic Gold Pyramid Distributor: HALO Type of Client: Health care system Target Audience: 200 attendees of a Health Management Systems (HMS) invite-only virtual conference Primary Objective: With an event theme revolving around energy and innovation and moving health care forward, HMS partnered with HALO to create kits supporting excitement and interactivity for its full-day seminar. Total Cost: $19,685 Strategy And Execution: For its Momentum 20/20 virtual event, HMS wanted the items chosen for this kit to each have a specific purpose. The all-day event began with a morning of high energy, fueled by a travel coffee press, coffee tumbler and gourmet coffee grounds, paired with a Special K bar. A healthy snack tube filled with an array of nuts and raisins was included for healthy snacking later in the day. The kit came with a tripod light, a functional item for the conference and beyond, encouraging attendees to show themselves in the “best light” while on virtual calls. As the event came to an end, HMS held a virtual happy hour complete with the Moscow mule kits and copper mugs. Many of the items came in custom full-color packaging that included the HMS Momentum slogan. Opening each item on its own gave attendees an exciting unboxing experience as they “revealed” each item. Results: Other departments within HMS inquired about mimicking the kit for their upcoming needs and events. The Momentum kit helped HMS to influence $6.5 million worth of open opportunities. Winning Client Programs | FEATURE | MARCH 2022 | 21
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