Employee Incentive & Recognition Silver Pyramid Distributor: Shumsky Type of Client: Health care Target Audience: Client employees ranging across 40 states Primary Objective: This fully customized gift replaced the annual CareSource holiday gatherings and provided company leadership an opportunity to connect with employees through a message of encouragement. Total Cost: $202,000 Strategy And Execution: Client company CareSource approached the distributor for assistance with its custom holiday gifts for 2020. Planning began in October of that year, with the theme of Warmest Wishes and Sweetest Greetings for the gift boxes. Once opened, a message from Caresource’s CEO was revealed, along with gifts including a plush, oversized blanket with the company logo embroidered on the corner (Warmest Wishes) and candy from a local chocolatier who custom-packaged it specifically for the project (Sweetest Greetings). A 2021 custom-designed calendar was also included. Kitting began in late November and boxes were shipped out for delivery between December 15-20. Each box was inserted in a polybag with a sticker of the CareSource logo affixed to the top, providing additional branding and quick recognition. Results: Shumsky completed the project at 10 percent under budget, and CareSource received proof of the achieved goal of caring engagement with its CEO via numerous emails as well as posts on social media. Internal Communications Gold Pyramid Distributor: Team Iowa, an iPROMOTEu Affiliate Type of Client: Producer of baking ingredients Target Audience: Office staff and production members working in the client’s Wisconsin, Iowa and Alabama facilities Primary Objective: To replicate the traditional experience that employees would normally have in the company’s test kitchens during the holiday season (altered by COVID-19), client company Lesaffre shipped the experience to employees and their family members to support their at-home baking. Total Cost: $40,981 Strategy And Execution: Team Iowa developed a custom box that had the look of the ovens in the test kitchens. Inside, the box was organized with many of the key utensils that would be needed to bake pies and holiday desserts, and it was compiled into a paperback cookbook. The final crucial piece to the custom baking box, provided at Team Iowa’s suggestion, was a $40 Visa gift card given in consideration of families going through tough times due to the pandemic or different family hardships. Team Iowa kitted everything, included a note of thanks and support from the CEO and shrinkwrapped the boxes for a professional appearance and to protect them during shipping. Each box was shipped to the employees’ residences and arrived the week before Thanksgiving. Results: Although the addition of the gift cards stretched Lesaffre’s budget for the program, it was ultimately approved, with the company’s CEO remarking, “You always think of everything.” FEATURE | Winning Client Programs 18 | MARCH 2022 |
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