Educational Gold Pyramid Distributor: DBP & Associates, Inc. Type of Client: School Target Audience: The parents of roughly 100 families with children attending The Unquowa School in Fairfield, Connecticut Primary Objective: A spring auction was to be held as a fundraiser for the school. Promotional products were used to spur interest in the event, which included leading some parents to a website where they could view auction items. Total Cost: $3,607 Strategy And Execution: With summer around the corner, DBP & Associates went to SAGE to discover a number of fun-in-the-sunthemed products, leveraging its preferred distributor pricing to help out the client school in raising awareness for the upcoming “It’s a New Day” auction. Artwork was done by the school design team and submitted to the distributor, which received samples of items for the school’s fundraising committee to review and select. The school selected a number of items, including promotional banners that went up on campus. Each family received a tote bag with a beach mat. In the tote bag was a postcard that had a QR code leading parents to the auction website where they viewed items up for auction. A virtual picnic was held via Zoom on the final night of the program, with parents who bought tickets receiving retromodeled coolers packed with wine and food. Results: Although the school spent less for its online auction and promotions than it would for a typical in-person fundraising event— DBP & Associates came in safely under budget—the school came away pleased with the return on its investment. Employee Incentive & Recognition Gold Pyramid Distributor: Hillary’s Type of Client: Construction Target Audience: Approximately 100 employees, 400 clients, 50 prospects and 50 industry partners Primary Objective: Client Greiner Construction tasked Hillary’s with helping to develop a structure and framework of current stakeholder recognition activities. Total Cost: $105,000 Strategy And Execution: With a goal of recognizing its top employees, clients, prospects and partners, Greiner Construction also hoped to leverage Hillary’s for identifying time efficiencies for the marketing and HR teams, continuity in recognition practices aligning with the company brand and optimized financial investments. Hillary’s spent a few weeks gathering data on current marketing efforts and creating recommendations before presenting its plans for action, a timeline and web portal. Hillary’s research identified and outlined tiers in target audience groups, milestones and activities to be recognized as well as tiers in recognition products for each milestone and activity recognized. The distribitor went on to create a curated product assortment for standard recognition needs such as project launch and completion, birth of a child, sympathy and holidays. It also mined for the interests of stakeholders, settling on popular themes such as barbecue, golf and spa, all with a focus on personalization. Results: Greiner’s 2020 recognition efforts received buzz in the construction community and still came in on budget based on the tiering process developed by Hillary’s. Ninety percent of all recognition needs went through the web portal that was set up by the distributor. Winning Client Programs | FEATURE | MARCH 2022 | 17
RkJQdWJsaXNoZXIy NzU4OQ==