Client Branding Gold Pyramid Distributor: American Solutions for Business Type of Client: Banking/Financial Target Audience: 48 young female social media influencers and their followers in key client markets Primary Objective: First National Bank of Omaha intended the campaign to increase brand awareness and grow its Instagram following while supporting worthy causes, the #GirlsSupportGirls movement and International Day of the Girl. Total Cost: $17,000 Strategy And Execution: After the client launched its “Girls Support Girls” Visa Debit Card to help bring awareness to the importance of empowering young women, American Solutions for Business sent bright, bold and fun curated boxes to 48 key influencers, one for them to keep and the other to give away. The boxes included on-brand items such as socks, trucker hats, notebooks, T-shirts, sunglasses and reusable water bottles. Using the influencer model, the distributor tapped into the demographic of young, socially active people who wanted to be a part of a community of motivators that truly believed in the message they were spreading. Results: The average post related to the campaign received an engagement rate nearly three times as large as the average influencer post. First National Bank of Omaha grew its following by 163 throughout the campaign period, and the posts garnered nearly 22,000 impressions. Not only did the campaign help spread awareness for a vital cause, but it also upheld the values that First National Bank of Omaha prides itself on, establishing the bank as a trusted community leader. Silver Pyramid Distributor: Arid Zone Type of Client: Premium spirits and liqueurs Target Audience: Consumers aged 18 to 49, as well as media outlets and social media lifestyle influencers Primary Objective: Arid Zone and its client teamed together to build greater awareness of the Pampelle grapefruit liqueur brand and position it as “the most loved aperitif” for summer in an effort to increase sellthrough of the product in retail outlets. Total Cost: $75,000 Strategy And Execution: With pandemic restrictions hampering its usual in-person meetings and customer engagements, the client wanted to enhance its brand by delivering a tangible at-home experience. The packaging required on-brand design, as well as strength and durability for mail delivery. The promotional pack included the signature Pampelle bottle and custombranded glass, a bottle opener for the tonic, custom straws, and was cleverly finished with a fresh grapefruit garnish. Arid Zone reduced freight costs by sending goods via sea and air, and reinvested the savings into producing a better pack. Results: The campaign resulted in a 40-percent sales uplift, exceeding goals. It also engaged media outlets with 42 unique brand features and 26 influencers blogging on social media, reaching 18.5 million consumers. FEATURE | Winning Client Programs 14 | MARCH 2022 |
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