wacomka / shutterstock.com The Pinnacle Of Client Promotion Following a historic year for industry flexibility and creativity, the PPAI Pyramid Awards, sponsored by Pacesetter Awards Co., represent the best of the best in client programs. by Josh Ellis Entries from the latest PPAI Pyramid Awards came fromwhat can only be described as the most unique year in the long history of the promo industry. Chosen from campaigns that were created between April 1, 2020 and April 1, 2021, virtually all of these honorees were required to be nimble, innovative and forward thinking. The PPAI Pyramid Awards, sponsored by Pacesetter Awards Co., have long identified the leading achievement in promotional product marketing. At a time when everyone in the industry has needed to dig deep to be their best and deliver a little more, it’s possible to say the 19 winners of this year’s competition are among the most impressive in the 60-plus years of the awards. PPAI salutes all the winning companies and their creative campaigns. From liquor bottles timed to pop at the stroke of midnight during New Year’s Eve parties, to boxes of energizing snacks meant to help virtual conference attendees stay awake, this was truly the year that promo never slept. FEATURE | Winning Client Programs 12 | MARCH 2022 |
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